Working with one the Worlds largest beverage companies, the challenge was to reimagine the tea category: products, packaging and rituals through a deeper connection with the user journey. The developed workshop immersed a broad geographical multi-disciplinary team into brands, occasions, packaging, technology, competitor products, trends, flavours and fragrances with supplier partners. The resulting ideas were deeply rooted in consumer behaviour and answered current challenges within the category through well thought out and tangible business focused solutions.
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